AAPE+ by A Bathing Ape ® Spring / Summer 2019 collection.
Underscoring digital fashion — Hong Kong style
asked us to score this incredible clip for Aape+.
Our inspiration was drawn from classic Hong Kong cinema, like John Woo's The Killer.
Internal keywords we used:
Sound Design Heavy.
It's fascinating how fast sound can tell a story, even in just a few seconds.
It has to do with how quick you change from one part of the song to the next, and when you repeat them.
In this film, we introduced our character in his environment and a quick action follows.
We changed the sound significantly to accentuate the second and third part, only to return to the first part at the logo reveal.
We experience the cycle as returning
after our adventure.
We love this stuff!
Aape+ By A Bathing Ape.
, Amsterdam, The Netherlands
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